
Alton Delane studied aerospace engineering at the United States Naval Academy in Annapolis. From 2009 to 2018, he was the managing director of Dentons US LLP in New York. Among his responsibilities, Alton Delane advised on corporate financing and strategic partnerships.
Strategic partnerships are agreements or collaborations between two or more companies to cooperate on a business objective for mutual gain. Here are three benefits of strategic partnerships.
Expand geographic reach
Businesses often enter into alliances to gain access to new markets and customers. A partnership can mean wider reach when distributing products and services.
Boost brand awareness
When a small or new company partners with an established and well-known brand, it leverages its attributes to make its own logo, products, and services known to a larger audience. The partnership creates organic curiosity to the benefit of the smaller company.
Reduce overhead costs
By leveraging the resources or capabilities of another organization, a company can achieve its desired business goal without directly taking on the overhead or expense. For example, for a company working in the information technology sector, through a strategic partnership, distributors or resellers can sell a company’s software as a service (SAAS) instead of engaging the company’s own sales team to do the work.





